Sarah Riding
Research & Trends Director
Kids Insights
Sarah Riding leads The Insights People research and insights team, having previously worked for ITV, Zodiak Media and consulted to companies such as Viacom International, BBC Global, K7 Media, GFK and MediaCom.
The Insights People survey more than 4,000 children every week, across 5 continents and 11 countries, or more than 240,000 children a year. They are the global leader in kids’ market intelligence, and they have an unrivalled ability to understand their attitudes, behaviours, and consumption of the next generation of consumers.
