Vice President, Research & Strategy
Tiffany is a developmental expert, creative strategist, and media buff. As a senior member of MarketCast, she leverages her background in developmental psychology to help brands listen to the voice of consumers, from toddlers to boomers. Tiffany combines this expertise with her other lifelong passions – education and media & entertainment. She has done extensive work across film, TV, OTT, technology, toys and gaming on brand positioning, content and product ideation, development, & optimization, and franchise strategy.
Tiffany previously worked as a teacher in a progressive, passion-based high school and co-led a program to improve young people’s reading and writing through storytelling. At Scholastic Entertainment, she created digital content and programming for preschoolers to young adults.
Day to day, Tiffany leads teams in fielding and translating qualitative and quantitative research into digestible stories with actionable insights. She has a talent for imbuing creativity and the stakeholder vision into all phases of research and strategy. In her role, Tiffany has been instrumental in growing talent (e.g., MarketCast Kids & Family Practice) and accounts such as eko, NBC Universal, Netflix, Hasbro, Viacom, Google for Education, and Crayola.